{"id":448,"date":"2020-03-02T19:42:11","date_gmt":"2020-03-02T18:42:11","guid":{"rendered":"http:\/\/www.massimilianotrepiccione.it\/?post_type=fw-portfolio&#038;p=448"},"modified":"2020-05-22T19:51:13","modified_gmt":"2020-05-22T17:51:13","slug":"fidia-farmaceutici-road-show-hymovis","status":"publish","type":"fw-portfolio","link":"https:\/\/www.massimilianotrepiccione.it\/en\/project\/fidia-farmaceutici-road-show-hymovis\/","title":{"rendered":"Fidia Farmaceutici &#8211; Road Show Hymovis"},"content":{"rendered":"\n<figure class=\"wp-block-video alignfull\"><video autoplay loop poster=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_preview.jpg\" src=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_video-sogg.creativi.mp4\"><\/video><\/figure>\n\n\n\n<p><br><strong>Fidia Farmaceutici<\/strong>, azienda farmaceutica italiana leader nel mondo nel settore dell&#8217;acido ialuronico,  si fa portavoce di una campagna informativa, &#8220;Don&#8217;t stop moving&#8221;, che invita tutti gli amanti dello sport a prendersi cura delle proprie articolazioni al fine di mantenersi sempre attivi attraverso un tour che ha toccato diversi eventi sportivi e citt\u00e0 italiane tra il 2015 e il 2016 (Rimini Wellness, Maratona di Sant&#8217;Antonio a Padova, Ironman 70.3 di Pescara, Maratona di Roma, Sgambeda di Livigno, Tor des G\u00e9ants di Courmayeur e molti altri). Con la propria clinica mobile attrezzata l&#8217;azienda offriva <strong>ecografie di controllo gratuite<\/strong>, grazie alla presenza di specialisti che fornivano maggiori informazioni su come prendersi cura delle proprie articolazioni, senza rinunciare al movimento.<\/p>\n\n\n\n<p><br>Non a caso l&#8217;azienda ha brevettato una molecola di acido ialuronico particolarmente adatta alla terapia infiltrativa come rimedio per le lesioni a carico delle principali articolazioni negli sportivi, utilizzata in un prodotto dal nome commerciale <a href=\"https:\/\/www.hymovis.it\/\">Hymovis<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_foto1-1024x576.jpg\" alt=\"\" class=\"wp-image-458\" srcset=\"https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_foto1-1024x576.jpg 1024w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_foto1-300x169.jpg 300w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_foto1-768x432.jpg 768w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_foto1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il progetto del tour \u00e8 stato ideato da Brand Portal che ha realizzato la clinica mobile e lo stand al cui interno sono state organizzate attivit\u00e0 informative e la simulazione di esercizi di running in location suggestive attraverso un\u2019applicazione per iPad su tapis roulant. L&#8217;agenzia ha curato anche la realizzazione della creativit\u00e0 della campagna e la comunicazione stampa, le Digital PR e le attivit\u00e0 social collegate al tour.<br><\/p>\n\n\n\n<p>I soggetti creativi della campagna:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"757\" height=\"1024\" src=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running-757x1024.jpg\" alt=\"\" data-id=\"452\" data-full-url=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running.jpg\" data-link=\"http:\/\/www.massimilianotrepiccione.it\/?attachment_id=452\" class=\"wp-image-452\" srcset=\"https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running-757x1024.jpg 757w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running-222x300.jpg 222w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running-768x1039.jpg 768w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-running.jpg 850w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"757\" height=\"1024\" src=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness-757x1024.jpg\" alt=\"\" data-id=\"451\" data-full-url=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness.jpg\" data-link=\"http:\/\/www.massimilianotrepiccione.it\/?attachment_id=451\" class=\"wp-image-451\" srcset=\"https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness-757x1024.jpg 757w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness-222x300.jpg 222w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness-768x1039.jpg 768w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-fitness.jpg 850w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"757\" height=\"1024\" src=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio-757x1024.jpg\" alt=\"\" data-id=\"450\" data-full-url=\"http:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio.jpg\" data-link=\"http:\/\/www.massimilianotrepiccione.it\/?attachment_id=450\" class=\"wp-image-450\" srcset=\"https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio-757x1024.jpg 757w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio-222x300.jpg 222w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio-768x1039.jpg 768w, https:\/\/www.massimilianotrepiccione.it\/wp-content\/uploads\/2020\/04\/Fidia_Road-Show-Hymovis_soggetto-calcio.jpg 850w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Alcune immagini degli eventi:<\/p>\n","protected":false},"featured_media":455,"template":"","fw-portfolio-category":[32,33,35,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - 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