Fidia Farmaceutici, a pharmaceutical company, world leader for the Hyaluronic Acid sector, sponsors the campaign "Don't stop moving" inviting every sports lovers to take care of their joints. It was a tour held in several sports events and Italian cities between 2015 and 2016 (Rimini Wellness, St. Anthony Marathon in Padua, Ironman 70.3 di Pescara, Rome Marathon, Sgambeda in Livigno, Tor des Géants in Courmayeur and many others). With its medical caravan, the company offered free sonography visits, thanks to specialized orthopedists that offered tips on how to take care of one's joints by still being able to play without concerns.

In fact the company developed a new Hyaluronic Acid molecule for injection therapy that is addressed to athletes, known with the commercial name of Hymovis.

The project was developed by the communication agency Brand Portal that conceived the whole format. Inside the medical caravan and the linked exposition stand were held several activities, including a digital running simulation based on a treadmill connected to a custom iPad app. The agency also created the advertisements, handled the digital PRs, and managed the social campaigns for every event.

The advertising campaign:

Events' photos selection: