Massimiliano Trepiccione

Account management and new business development

• Client portfolio management.
• Upselling (anticipate clients' needs and surprise them with services they didn’t even know they needed yet).
• Make obvious the added value of the provided services.
• Actively participate in high-end client meetings.
• Track all invoices and deal memos.
• Find solutions to customers' problems by combining experience, decision-making ability and a deep understanding of the market sector's dynamics.
• Develop and grow strong-lasting relationships with senior stakeholders in order to become a strategic, inspiring and trustable partner.
• Public speaking with excellent presentation skills.
• Maintain close working relations.
• Prepare price quotations and commercial offers.
• Define the annual budget and the commercial objectives.
• Receive, understand, rationalize and supplement briefings from clients.
• Work across multiple business functions.
• Customer acquisition.
• Participate in tenders.
• Identify strategic insights to guide the creative process.

Marketing and Communication Plans

• Manage and supervise omnichannel advertising campaigns in terms of planning, implementation of activities and KPI analysis for timely corrective actions.
• Development of detailed marketing calendar and annual marketing communication plan.
• Overall Marketing and Communication Strategy coordination: development, planning and execution.
• Create effective presentations.
• Provide existing and new customers ideas to improve and innovate their Digital Marketing strategy (Digital Marketing Transformation).
• Contribute to the definition of Brand Identity elements by drafting a Brand Book and deliver clear, concise guidelines to support Communications and Commercial Teams.
• Adapt global advertising campaigns to local market consistently with the headquarter's strategy.
• Develop and implement activities to foster conversion of prospects into loyal Clients.
• Manage and coordinate the creation of commercial material for the sales force and of corporate presentations.
• Develop and deploy effective B2B & B2C paid digital marketing strategies that address all areas of the conversion funnel.
• Develop and implement CRM strategy and actions.
• Create best class in lead generation and customer acquisition and retention strategies across all communication channels.
• Develop and execute direct e-mail marketing, nurturing and marketing automation strategies.
• Develop brand positioning and product development strategies through ADV campaigns, SEO, content management and email marketing.
• Define communication strategy for new product launches.
• Supervise the creation of all marketing tools related to the product (technical and commercial documentation, catalogs, leaflets, guides etc).
• Plan events, seminars, webinars and conferences.
• Develop e-commerce marketing strategies.
• Identify customer touchpoints and best methods of engagement.
• Digital campaigns planning (Google Ads, Facebook Ads, LinkedIn Ads etc.).

Project management and web development

• Meet production financial & operational targets - including margin and staff utilization.
• Oversee and coordinate production and digital development staff.
• Oversee all expenses made in production & post-production.
• Manage the relationship with suppliers (write briefing, analyze economic offers etc.).
• Conduct co-creation Workshops.
• Draft technical documentation.
• Conduct online and offline UX tests.
• Testing and bugfixing
• Manage and supervise the workflow to ensure that tasks are delivered on time, suggesting efficiencies and improvements when appropriate.
• Create and manage GANTT chart and Kanban boards.
• Manage project management tools and softwares on daily basis.
• Wireframing and UX design.
• Define workflows.
• Understand apps, websites and online stores development dynamics.
• Gather all project requirements and deliver/communicate to Tech Team for Development.
• Ensure adherence to best practices for security, privacy (maintain compliance with GDPR, privacy and other web policies and regulations), and accessibility.
• Oversee and draft product documentation.
• Constantly balance resources and workload.
• Brief team members on delivery objectives and keep stakeholders informed on the progress of projects.
• Manage projects with the Agile or the Waterfall approach.

Team management

• Manage the day-by-day operation of every team member, including liaising with internal different departments and external stakeholders.
• Leading and coaching the communication agency's account managers team.
• Manage, lead and develop the teams by looking for the best performance.
• Ensure collaboration between employees of his/her area of expertise and functionally with other departments.
• Improve the team’s soft skills to create a fertile ground for talents to advance within the organization.
• Develop a feedback culture where empowerment, creativity and dare are the basis.
• Be a mentor for the professional growth of junior colleagues on the team.
• Recruit and on-board freelance production staff and plan staff resources.
• Create a culture of sharing information, best practices and lessons learned within the company.
• Work with multicultural teams respecting the differences in values.

Content management

• Manage the main content management systems (CMS) on daily basis.
• Development of editorial projects for internal and external communication.
• Drafting of the editorial communication plan for social channels or corporate blogs.
• Supervise the production of editorial, video and branded contents.
• Adapt images and videos by using the main photo and video editing software solutions.
• Supervise the company house organ's content editing.
• Plan and control the company’s social media channels and company website.
• Draft articles and presentations.
• Manage platforms for newsletters, DEM and text messages campaigns.
• Collect, analyze, and manage analytics data to monitor the engagement on different platforms (LinkedIn, Facebook, Instagram, Youtube etc.).
• Write Press releases.
• Proactively identify opportunities to amplify the brand social and digital presence.

Analytics and market research

• Monitor all marketing and communication investments.
• Monitor all paid media investments.
• Develop, track and report key metrics to prove effectiveness and value of the communication strategy.
• Ensure the profitability of the marketing and communication investments having always in mind a ROI and the KPIs for each event/marketing activity proposed.
• Monitor and analyze SEO and Google Analytics data.
• Utilize website metrics to recommend, test and implement a range of improvements and features to optimize the user experience.
• Establish/implement/execute internal and 3rd party auditing process.
• Monitor market trends.
• Monitor market and competitors’ activities, drawing learnings and implications for the Company.
• Collect and analyze customer data to identify new opportunities to drive customer engagement.
• Conduct and supervise customer and prospect surveys and market analysis.
• Present metrics and progress to goal to internal and external stakeholders.