Viega Journal

Viega is an internationally operating market leader with a wide range of products covering the entire installation technology sector: piping, pre-wall/flushing and drainage.

According to its payoff "Connected in quality” makes use of several communication tools to cultivate the relationship with its customers: plumbers, planner and architects. Among them there is the house organ Viega Journal, a biannual magazine that covers the sectors' main themes and delivers products in-depth analysis with case studies from the field.

With a circulation of 35.000 copies, the Viega Journal is also available in a digital version based on iPaper platform, that allows to add videos and other interactive contents.

The agency Cernuto Pizzigoni & Partners develops, together with the company, all the aspects of the magazine: cover, themes selection, article writing, layout, photo editing, digital publishing and also video and photo shoot for the case histories in each issue.

Description

CREDITS
(people who worked on the project over the years)

Communication agency: Cernuto Pizzigoni & Partners
Art Director Supervisor: Roberto Pace
Art Director: Paolo Ortisi
Digital Art Director: Ruben Piemari Cereda
Digital Art Director: Andrea Ruggeri
Account Director and Partner: Massimiliano Trepiccione
Copywriter: Marco Contardi
Copywriter: Alba Minadeo
Copywriter: Lorenzo Pasquinelli

Publishing support
: The Factory

Printing company: Novaprint

Photographer: Riccardo Bianchi

Client: Viega Italy
Patrizia Fiaccadori
Andreas Mund
Alessio Baldi
Ilos Gatto