Tecnomat is the chain of shops specialising in professional technical and finishing products for maintenance, renovation and construction. The catalogue has more than 25,000 professional products, including: building, heating and air conditioning, flooring and tiling, plumbing, sanitary and bathroom, electricity and lighting and much more.

Key points of positioning:
Brands: it is not only a question of professional products, but also of professional brands that guarantee reliability and quality.
Products are always in stock compared to smaller shops that cannot guarantee such availability, Tecnomat is able to keep a very high quantity of products in stock.
Speed of purchase: the customer finds everything he needs already available.
Prezzi: the lowest prices in the market;
Everything under one roof: in the shop the craftsman finds everything he needs to complete his work.

Tecnomat aims to become the one-stop store for all installers/small businesses/maintenance workers/freelancers.

On June 21st 2023 , a new shop was scheduled to open in Capodrise (province of Caserta), and the brand experience design company Cernuto Pizzigoni & Partners Partners was involved in the promotion of the activity: the objective was not only to generate awareness of a brand that was completely unknown in the reference territory (Capodrise was the first shop in Campania, the nearest was in Latina, several hours away), but also to collect contacts of interested professionals to get them to join the loyalty programme by signing the PRO card.

To launch the opening, the company had already planned a month-long integrated communication campaign (billboards, newspapers, banners, social adv, etc.). We were required to make a lateral thinking effort: we had to realise a guerrilla marketing activity that was able to intercept the target audience throughout the catchment area. A newsworthy activity that would anticipate the planned communication campaign and consolidate the brand identity.

And so “The Tecnomat sandwich”was born: how to make professionals aware of a great new opportunity for their daily work? By visiting them on the building site and offering them the famous bricklayer's sandwich! A way of emphasising how close Tecnomat is to their needs.

With careful location scouting, we have identified active construction sites to bring refreshments to the professionals during the period of activity.

Projects like this remind me of the importance of putting our hands to work, of working the very last mile: shaking hands, interpreting needs, entering the spaces frequented by the target audience, reacting with a smile to a rejection, seeking harmony.

Our project resulted in a rapid increase in registrations for the exclusive opening event dedicated to professionals and aroused great interest in the brand, which immediately achieved above-average numbers in the first few weeks.

Here is a video of how the inauguration event went after our action: