Enel, one of the top players in the energy sector, took very seriously its digital strategy over time. Brand Portal in partnership with NTT Data was the main Enel Group's digital agency for many years and was responsible for all the company's digital communication activities.

Enel Energia App's restyling in 2015 was one of the most important projects; available for Android and iOs, the mobile app had many important features: the user could manage its contract, issue the invoices' payment, handle the energy meter data and discover offers, contests, and other important information. So, a very complete toolkit, an important and handy access door to the brand's world.

The user experience of such a strategic tool needed to be completely rethought and also the user interface needed to be refreshed in order to match the new brand's digital identity.

My agency at the time completely rebuilt the user interface that became much more intuitive and up-to-date. As a digital account manager I was capable to handle a complex project that required coordination between many different players.

To promote the new app and to show how easy it was to be used, we also produced a video tutorial that was published on the digital stores and other Enel Energia' digital properties.