Resume
Work experiences
Mar 2016 - Current
Cernuto Pizzigoni & Partners (brand experience design company)
Strategy Director, Account Director and Partner
Main areas of activity: Strategy, Client service direction, Marketing and Communication Plans, Brand Management, Project management, Team management, Analytics and market research, Content management, New Business Development
Main clients: Ferrero, Subaru, Viega, Mutti, Barilla, Gruppo Autotorino, Tecnomat, Raiffeisen Capital Management, 2i Rete Gas, HostMilano, Sea Aeroporti Milano, Ellevi Group, La Rosa dei Gusti (ABBI Group), Comune di Milano
Main fields of expertise:: Automotive, Food&Beverage, Technology, Energy, Telco, Chemical & Pharmaceutical, Nonprofit, Financial Services, Exhibition Industry, B2B/B2C, Internal communication, Digital Marketing.
www.cernutopizzigoni.com
Oct 2012 - Mar 2016
Brand Portal (integrated communication agency)
Senior Account & Project Manager
Main clients: Samsung, Fidia Farmaceutici, Enel, Olivetti, Telecom Italia (Nuvola Italiana, Cloud People), TI Sparkle, Tim, Linea Group Holding, Linea Più, Linea Com, AIRC, Enel Cuore, Fidimprese, Rottapharm, ProFamily (gruppo BPM)
Apr 2012 - Sep 2012
SPQR Comunicazione Integrata
Digital Account Executive
Main clients: Telecom Italia, Chevrolet, Enel, Volotea, TI Sparkle
Aug 2011 - Mar 2012
Alessia Nail Art by tweetyat
YouTube Partner Channel Brand Manager
Main areas of activity: Market Analysis - Benchmarking - Strategic Planning - Brand Identity Management - Promotion - Content management - Video postproduction supervision - Video editing
Dec 2004 - Feb 2012
FreelanceVideomaker
Short-movies, Music videos and Documentaries production
(director and editor)
Feb 2011 - Sep 2011
Ichnos Network HD
Marketing intern
Digital cinema promotion project at the Venice International Film Festival
marketing support - market research - graphic design
Education
2010 - 2012
Sapienza University of Rome
"Organizational Management, Marketing and Business Communication” Master’s degree
University thesis: "You Tube Partner Program. Branding and Advertising 2.0"
110 cum laude
2006 - 2009
Suor Orsola Benincasa University of Naples
“Communication sciences” Bachelor’s degree
University thesis: “Movies and Videogames: convergence strategies”
110 cum laude
Certifications
2017
Google Digital Training
Digital Marketing
Sponsored by IAB Europe
Spoken languages
Italian - mother language
English - C1 level
French - A1 level
Technical skills
Project management software (eg. Microsoft Project, GanttProject, Wrike etc.)
Wireframing tool (eg. Balsamiq, Axure, Adobe XD, InVision etc.)
Video editing software (eg. Adobe Premiere, Avid Media Composer etc.)
Photo editing and desktop publishing software (Adobe Photoshop, InDesign, Illustrator)
Digital/social mediaplan platforms (Google Ads, Facebook Ads manager, LinkedIn Campaign manager)
Collaboration tools (eg. Microsoft Teams, Sharepoint, etc.)
CMS (eg. WordPress, Drupal, Prestashop etc.)
Presentation software (eg. Keynote, PowerPoint, Prezi etc.)
Publications
A book with several theoretical and practical tips on applying marketing strategies to YouTube Partner Channels. It has been written when the italian YouTube partnership program was in its early days.
