The Barilla Group stands at Roger Federer’s side in the conquest of his 8th Wimbledon win.

In 2017 Roger Federer was 35 when he triumphed at Wimbledonas if all the records and titles he won during his career would not be enough. In the same year, Barilla Group announced its partnership with the greatest tennis player of all time, a great person in and off the court.

When Barilla asked us to create a print ad that would have been published on Italian and English sport magazines in case of victory, we noticed a fun coincidence: Barilla was born in 1877 just as the Wimbledon tournament..

That’s how the creative concept was born: Barilla confirmed its role of “invisible” supporter, that has always been at Roger Federer’s side thanks to his love for pasta, a must in his diet.

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